University of Chicago
Summer Program Boost
The University of Chicago has been running a successful summer program for high school students for years. They wanted to make sure that awareness amongst their target audience stays high. Our answer? Phones.
Almost 40% of Americans aged 18 to 35 report being almost constantly online according to a recent Pew Research survey. Halda helped design and deploy hyper-targeted ads to apps on student cell phones using the most accurate geo-fencing technology.
1 Million Impressions
Specifically Targeting Key High Schools
2x Better Than Industry Standard CTR
The program was fully enrolled in record time.
We not only placed hyper-local ads around target high schools, but we took it one step further to retarget those same devices when they left our first geo-fence to go home, go shopping, or anywhere else they went. Our retargeting allowed us to deliver more impressions and drive more registrations.