Brigham Young University - MBA

Driving MBA Inquiries

The BYU MBA program had been involved in digital marketing for some time, but were not happy with the cost per lead that they had been seeing. They looked to us to get creative on increasing inquiries while decreasing costs.


The Halda team scrapped the outdated and expensive pieces that were being used, and built a fresh strategy to leverage LinkedIn, FB, and Geofencing to hone in on the MBA program's niche target profile. The results?

200% Increase In Monthly Inquiries

30% Decrease In Cost-Per-Inquiry

If you are a graduate program recruiter, director, or dean, and have questions about how to leverage digital marketing to increase your inquiries and enrollment, please reach out. We would be happy to share an hour of our time free of charge to share ideas with you.

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