Arizona State University
What Is It Like?
The innovative staff at Arizona State University wanted to improve their virtual tour offerings and help students from all over the world answer the question "What is it like to be a student at ASU?" even if they couldn't make it to campus.
The Halda team put their heads together and devised a strategy that would offer prospective students 24/7 access to an immersive and authentic campus tour. We worked together with ASU staff to plan, film, and produce four 360° video tours.
Student ambassadors were encouraged to use their own words and experiences to describe their daily campus life in an authentic way. These videos have now helped ten's of thousands of viewers to picture themselves on campus.
Students today crave authentic content from their peers so that they can cut through the marketing fluff and assess whether or not a school is the right fit for them. These videos did just that!
We were overwhelmed by the positive responses from students as the content was promoted on YouTube in a strategic paid campaign:
"gtfo my boyfriend might move to Arizona now im mad sad"
"I want to go there"
"Man I wish GCU would do this kind of video it’s so cool"
Inquire about our 360° video service today if your institution is ready to give prospective students an authentic look behind the scenes. It will pay off. We promise!